These are All of the Best Makeup Products of 2024

Unleash your beauty with this year's finest.
Last Updated
April 12, 2024
Editorial Staff
A group of the best makeup products, palettes, brushes and powders on a light cream background
Courtesy of brands
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Raise your hand if you’ve ever been casually scrolling through Insta when some gorgeous influencer pops up rocking a full face of flawless makeup. Yeah, us too. And 20 seconds into staring (drooling, actually) over her perfect cat-eye and luminous skin, we find ourselves wondering, how does she DO that?! Well, wonder no more because we’re spilling the tea on the makeup must-haves for achieving makeup model status in 2024.

We’re talking the crème de la crème – the best of the best products that have launched this year to turn good makeup days into “Dang, we should be raking in the YouTube views” makeup days. We test-drove a boatload of products that hit the market in 2024 to narrow it down to the ones we’d actually want to marry if that were legal (err, asking for a friend). Y’know, the ones where we fell so hard, so fast we were practically belting out I Will Always Love You in the drugstore aisle.


Our Top Picks:

Read on after our picks for more info on how we review these products as the best makeup products and what you should look for when shopping for them.


Best Makeup Prep Products

No matter how many fancy brushes you own or how much money you’ve shelled out for designer foundation, beautifully blended, long-lasting makeup starts with quality prep products for your skin type. Take it from us – we’ve made every rookie makeup mistake and then some! Ahead, we’re spilling the (tea tree oil-scented) tea on our holy grail makeup-prepping products that have seriously changed the game for us.

We’re talking about going from cakey foundation meltdowns to oh-so-flawless “Wait, are those her real cheekbones?!” compliments in a single swipe. Consider this as your basic starter pack of makeup must-haves before reaching for any color makeup. Because no one has time for bad beauty days anymore! Let’s start prepping that gorgeous skin of yours the right way!

Best Toner

EltaMD Skin Recovery Essence Toner is a gentle essence toner that soothes, hydrates and detoxifies skin while maintaining a healthy pH balance. It is the first step in the EltaMD Skin Recovery System and is suitable for all skin types, including acne-prone skin. The toner is powered by the patented AAC technology, which helps repair damaged skin, calm redness, and improve hydration.

Best Serum

The SkinMedica TNS Advanced+ Serum is a powerful anti-aging product with several key benefits and features, making it a popular choice for skin rejuvenation. The serum is a next-generation, skin-rejuvenating formula that improves the appearance of coarse wrinkles, fine lines, skin tone, and texture. It’s the only growth factor product proven to address sagging skin. Visible results start in just 2 weeks, with continued improvement over 24 weeks

Best Moisturizer

La Roche-Posay Toleriane Double Repair Face Moisturizer is a dermatologist-recommended skincare product that offers various benefits for different skin types. The moisturizer is formulated with dermatologist-recommended ingredients such as ceramide-3, niacinamide, glycerin, and La Roche-Posay Prebiotic Thermal Water. These ingredients help restore healthy-looking skin and provide up to 48-hour hydration.


All of The Best Makeup Products of 2024

Now you know all about the products to prepare before applying your makeup, let’s get to the main part now. These are the absolute best makeup products that you should look for from now on.

From complexion perfection in a bottle to eye palettes so gorgeous they belong in the MoMA, these products gave us heart eyes for dayyys. So, join us as we geek out over the makeup launches we deemed as 5-star, must-buy, add-to-cart-immediately status in 2024 so far.

Throw on some sweats, grab some snacks, and prepare for your “OMG need it!” list to reach an all-new length.

  • Works well and makes foundation look flawless
  • Gives skin a natural glow without sparkle
  • Long-lasting hold for makeup
  • Can be suitable for those with combo skin
  • Does help with skin prep before base makeup
  • Higher price point compared to other primers
  • Didn’t fill in pores
  • Can be too hydrating for those who want a matte finish

Milk Makeup Hydro Grip Primer is an award-winning hydrating face primer with hyaluronic acid that smooths on and adheres to makeup impeccably for 12 hours without fading or caking. Its standout skincare-based formula hydrates with ingredients like hyaluronic acid and botanicals, leaving skin dewy, visibly smoothed, and hydrated thanks to an invisible locking layer from blue agave extract.

Another plus is it works for all skin types, controlling oil while preventing dryness. After a full day’s wear, makeup still looks freshly applied, proving the product lives up to claims of enabling flawless, long-lasting makeup looks. We can’t stop thinking about it and ecstatically recommend this primer to you.

Item FormGel
Skin TypeAll, Dry Skin, Sensitive

RELATED: 10 Best Face Primers in 2024 (for Every Skin Type)

  • Works with almost any primer
  • Natural finish
  • Lightweight and long-wearing
  • Comes with SPF 15
  • Slightly drying on cheeks if wear it for a full coverage
  • Uncomfortable to wear beyond 6 hours (this could be specific to your skin type)

Lancôme’s Teint Idole Ultra Wear Buildable Full Coverage Foundation is a top-tier foundation that delivers exceptional coverage, longevity, and a flawless finish. This baddie has been given a makeover and now packs a punch with skincare benefits. Hyaluronic Acid and Moringa Seed Extracts? Yes, please! Your skin will be feeling plump and springy in no time. Don’t worry about feeling like you’re wearing a mask, this foundation is so lightweight and breathable, that you’ll forget it’s even there. But don’t be fooled, it still offers buildable full coverage that will last through sweat, humidity, and even a dip in the pool.

With a whopping 50 shades to choose from, you’re bound to find your perfect match. No more ashy undertones or looking like an Oompa Loompa, Lancôme has got you covered (literally). Past customers praised the foundation’s buildable coverage, hydrating feel, and natural-looking finish, claiming it provides their best skin day in months without looking like they’re wearing makeup. Whether applied with a brush, damp sponge, or fingers, Lancôme’s Teint Idole Ultra Wear Foundation delivers a flawless complexion that lasts all day, making it a must-have in any beauty arsenal.

Item FormLiquid
Color0902 (Light cream)
Skin TypeFair skin with neutral/pinky undertones
Finish TypeMatte

RELATED: 7 Best Foundations in 2024 (for Every Skin Type)

  • Truly making your makeup lasts ALL NIGHT
  • More than enough product in a small bottle
  • It can last at least 4-6 months if not using it daily
  • The Travel Size bottle is pretty big for a smaller version
  • Not the greatest packaging
  • Can make your foundation look a bit blotchy the first time you try it

It’s time to meet your new BFF: Urban Decay’s All Nighter Long-Lasting Makeup Setting Spray! This little bottle of magic is like a personal bodyguard for your face, keeping your makeup looking fresh and flawless for up to 16 hours. Whether you’re dancing the night away or running errands in the scorching heat, this setting spray has got your back (and your face)! The secret sauce? Urban Decay’s patented Temperature Control Technology, lowers the temperature of your makeup, ensuring it stays put even when you’re sweating buckets.

Plus, with a lightweight, microfine mist, you won’t even feel like you’re wearing anything extra. But wait, there’s more! Urban Decay offers a variety of setting sprays to cater to your every need, from Ultra Matte for a shine-free finish to Ultra Glow for that extra radiance. And if you’re prone to oily skin, the De-Slick version will keep you looking fresh as a daisy. Sure, it might cost a pretty penny, but think of it as an investment in your confidence. No more worrying about your foundation sliding off your face or your eyeshadow creasing like origami.

Item FormMist
Finish TypeNatural, Translucent

RELATED: 5 Best Makeup Setting Sprays of 2024 (That Can Last All Day)

  • Lightweight
  • Blends easily
  • Cancels out redness
  • Doesn’t sit well on dry areas
  • Fragrance may cause sensitivity issues
  • May require a primer

Fenty Beauty’s Eaze Drop Blurring Skin Tint has this water-based, dimethicone-rich formula that resists humidity, sweat, and transfer and is vegan, cruelty-free, and gluten-free. The petite dropper bottle is travel-friendly and contains the same amount of product as Fenty’s other foundations. With 25 flexible shades, it’s easy to find a match for your skin tone.

The product blends seamlessly with fingers and works well with other makeup products. Users report that it provides a natural finish that lasts throughout the day, maintaining a blurred and smooth appearance without becoming overly dry or emphasizing fine lines. While it may not be completely transfer-proof, its staying power in humid conditions and ability to play nicely with other products make it a reliable choice for everyday wear.

Item FormCream
ColorCOLOR 2 (Beige)
CoverageLight, Medium, Buildable
Skin ToneLight
  • Able to cover hyperpigmentation
  • Conceals dark circles
  • A little goes a long way, the product won’t run out soon
  • Easy to blend and lightweight
  • Stays on the face for quite a long time, even when you’re sweaty
  • Affordable
  • A little tricky to apply
  • Fragranced
  • Can look heavy if too much is applied
  • Can settle into fine lines

L’Oréal Paris Infallible Full Wear Concealer is a game-changer for those seeking a high-coverage, long-lasting concealer at an affordable price point. This waterproof, transfer-resistant, and fade-resistant formula delivers a flawless matte finish that lasts up to 24 hours, effectively concealing imperfections, minimizing redness, and covering scars. The concealer’s versatility is a standout feature, as it can be used not only for concealing but also for contouring and highlighting by selecting shades deeper or lighter than your skin tone.

The 15mm Mega Jumbo HCP stock pack with a large doe-foot applicator ensures maximum coverage in a single stroke, while the creamy texture allows for seamless blending without creasing. Enriched with skin-friendly ingredients like glycerin and dimethicone, this concealer provides a smooth, non-greasy application that doesn’t compromise on hydration. The wide range of shades accommodates various skin tones, making it accessible to a broad audience. Users have praised the L’Oréal Paris Infallible Full Wear Concealer for its performance, comparing it favorably to higher-end concealers. Its ability to deliver full coverage, long-lasting wear, and versatility makes it a must-have in any makeup bag.

CoverageHigh, Full
Finish TypeMatte
Skin TypeAcne Prone
  • Creamy formula
  • Smooth application
  • Natural, glowing finish
  • Versatile – can be used on lips and cheeks
  • Long-lasting staying power
  • Subtle, buildable color
  • A bit pricy

Westman Atelier Baby Cheeks Blush Stick is a versatile, clean beauty product that delivers a natural, radiant flush to the cheeks, lips, and eyes. Its creamy, buildable formula melts seamlessly into the skin, allowing for a customizable look ranging from subtle to vivid. Enriched with skin-loving ingredients like Ayurvedic Oil Blend, Organic Jojoba Oil, and antioxidants, this blush stick nourishes and protects the skin while enhancing its natural glow. The carefully curated shade range caters to various skin tones and preferences.

Application is effortless, with the product blending easily using fingers, a brush, or a sponge. The result is a flattering, matte powdery finish that looks healthy and natural. While the blush stick is free from harmful additives and not tested on animals, it’s important to note that not all shades are vegan due to the inclusion of carmine in some. Overall, the Westman Atelier Baby Cheeks Blush Stick is a high-quality, multipurpose product that simplifies makeup routines while delivering beautiful, skin-benefiting results.

Item FormStick
Skin ToneAll
  • Provides good coverage with a natural glow
  • Works well as a highlighter and on the brow bone
  • Doesn’t turn white or dry looking
  • Leaves a beautiful, subtle highlight
  • Has more shimmer than expected
  • May make the under eye look cakey
  • Not suitable as an all-over powder as advertised
  • Sparkly effect may not be suitable for everyone

Hourglass Ambient Lighting Blush is a game-changer in the world of blush. This innovative hybrid combines the brand’s signature Ambient Lighting Powders with a spectrum of vibrant cheek colors, resulting in a multidimensional, luminous finish. The blush utilizes Photoluminescent Technology to manipulate surrounding light, enhancing color depth and dimension for a soft-focus effect. The buildable formula allows for a natural glow or a more vivid flush, making it versatile for various skin tones and looks.

The finely milled powder ensures a seamless, even application and impressive 10-12 hour wear time. Available in stunning shades like Mood Exposure (soft plum) and Diffused Heat (poppy with a subtle halo effect), this blush comes in an elegant, fingerprint-resistant gold compact. For best results, apply with a fluffy brush, swirling the entire compact. Use alone or with other Ambient Lighting products for a beautifully luminous complexion. Whether you’re seeking a natural flush or a radiant statement, the Hourglass Ambient Lighting Blush delivers. Its innovative formula, buildable color, and long-wearing properties make it a standout choice for enhancing any makeup look.

Item FormPowder
ColorDiffused Heat
Finish TypeSheer
  • Has a velvety look
  • Melts and blends very well into the skin
  • Stays put all day long
  • Great for contouring

If you’re not into blush, you should use bronzer, and that is where NARS Laguna Talc-Free Bronzer Powder comes in. This amazing bronzer has quickly become a staple in our makeup routine, offering a seamless blend of natural warmth and a radiant finish that suits a wide range of skin tones. This iconic bronzer, now available in a talc-free formula, comes in nine versatile shades designed to provide an instant, long-lasting glow with all-day comfort. The finely milled powders are incredibly silky, allowing for effortless blending and building to achieve a lit-from-within look. The inclusion of translucent micro-spheres is a game-changer, smoothing out skin texture for a perfected complexion. Whether used for contouring, defining, or simply enhancing the look of tanned skin, this bronzer’s natural finish and ability to adapt to various undertones make it a universal hit.

What sets the NARS Laguna Talc-Free Bronzer Powder apart is not just its performance but also its commitment to inclusivity and skin health. The talc-free formulation addresses concerns about talc’s safety, making it a safer choice for consumers. Additionally, the range of shades ensures that everyone, from fair to deep complexions, can find their perfect match. The bronzer’s ability to deliver a smooth, radiant finish without harsh lines or demarcation further solidifies its status as a must-have beauty product. Its long-wearing formula means that the sunkissed glow lasts all day, eliminating the need for frequent touch-ups. Overall, the NARS Laguna Talc-Free Bronzer Powder is a testament to the brand’s ability to innovate and cater to the evolving needs of the beauty community.

Item FormPowder
ColorLaguna 00
Finish TypeSemi-Matte
Skin ToneAll
  • Smooth finish
  • Perfect for face baking
  • Good for oily skin
  • May settle into wrinkles

Beauty Bakerie’s Flour Setting Powder is a must-have for those seeking a long-lasting, flawless finish. This finely milled, vegan, and gluten-free powder comes in a range of shades to suit various skin tones. It effortlessly sets concealer and foundation, controls oil, and blurs pores, leaving a smooth, matte complexion without causing flashbacks in photos. The powder’s velvety texture and oil-absorbing properties make it ideal for oily and combination skin types.

With its innovative lock mechanism jar design and high-quality, healthy ingredients, Beauty Bakerie’s Flour Setting Powder is a testament to the brand’s commitment to cruelty-free, vegan-friendly cosmetics that enhance your natural beauty while being mindful of what goes on your skin. Whether you’re a fan of the “baking” technique or simply looking for a reliable setting powder, this product is sure to impress.

Item FormLoose
Color1 – Rice (White)
Finish TypeMatte
Skin TypeAll
  • Budget-friendly alternative to Rare Beauty’s highlighter
  • Easy blendability with a damp beauty sponge
  • Provides a subtle shine without being overpowering
  • Liquid formula may not be suitable for everyone
  • Patchy application with a dry makeup brush
  • Applicator size is smaller than expected
  • Quantity of product in the bottle may be insufficient
  • Some users found it to be slightly sticky

Rare Beauty’s Positive Light Liquid Luminizer is a must-have for those seeking a dewy, natural glow. With eight inclusive shades and a weightless, buildable formula, it caters to diverse skin tones and preferences. The highlighter’s botanical blend of lotus, gardenia, and white waterlily nourishes the skin while providing a luminous finish that lasts all day without fading or settling into fine lines.

Its versatility allows for seamless integration into any makeup routine, layering beautifully over various products. Although the sheer coverage may not suit those desiring an intense highlight, the Positive Light Liquid Luminizer remains a top choice for enhancing one’s natural radiance with a vegan, cruelty-free, and fragrance-free formula.

Item FormDrop
ColorBronze, Gold, White
Finish TypeShimmery
  • Subtle, natural highlighter
  • Does not contain sparkles
  • Easy to use
  • Vegan, organic ingredients
  • Greasy and barely shows any color

Get ready to glow with the RMS Beauty Living Luminizer! This game-changer delivers a subtle, natural radiance without harsh chemicals or glittery messes. Packed with skin-loving ingredients like organic coconut oil and vitamin E, it hydrates, protects, and nourishes your complexion. The creamy texture blends effortlessly, lasting all day without touch-ups. Plus, the eco-friendly packaging aligns with RMS Beauty’s commitment to sustainability.

To achieve that lit-from-within look, dab the Living Luminizer on the high points of your face using your fingertips. The warmth of your fingers will help the product melt into your skin for a seamless, goddess-like finish. It may be pricier than some, but this skin-nourishing, radiance-boosting wonder is worth every penny. Treat yourself to the RMS Beauty Living Luminizer and get ready to glow like never before!

Item FormBrush On
Finish TypeNatural
Skin ToneFair to Medium
  • Easy to blend
  • Flawless finish
  • Versatile
  • Adds a luminous touch
  • Sheer pigmentation
  • Overpriced

Hourglass Ambient Lighting Palette is a trio of finishing powders – Dim Light, Incandescent Light, and Radiant Light – that will blur imperfections, highlight your best features, and give you a luminous complexion that looks stunning in any light. The secret? Photoluminescent Technology, uses color-correcting particles to filter out harsh light and create a seamless, multidimensional radiance. The finely milled texture blends effortlessly, enhancing your natural beauty without emphasizing fine lines or looking cakey.

Whether you’re setting makeup, contouring, or highlighting, this versatile palette has you covered. Mix and match shades for a custom glow or layer them for a multidimensional effect that will turn heads. Yes, it’s a splurge, but the Hourglass Ambient Lighting Palette is a worthwhile investment. The quality, longevity, and versatility make it a must-have for any beauty lover seeking a radiant, flawless complexion. Embrace the power of light and fall in love with your reflection all over again!

Item FormPowder
Skin ToneLight to Medium
  • Easy application
  • Precise contouring ability
  • Buildable
  • Smooth finish
  • Dry texture

As a product designed to highlight, blush, and enhance, Fenty Beauty Match Stix Shimmer Stick stands out for its cream-to-powder formula, offering a lightweight and blendable texture that promises long wear. Users have found the Match Stix to be particularly long-lasting, even in warmer climates, making it a reliable choice for both everyday wear and special occasions. The ability to use these sticks for highlighting, blushing, and enhancing adds to their appeal, offering a multi-use tool that simplifies makeup routines. The magnetic packaging is another thoughtful touch, ensuring that the sticks stay organized and are easy to find in a crowded makeup bag.

However, some users have noted that the texture can feel somewhat dry, which may require a bit of warming up with the fingers for smoother application. Despite this minor drawback, the overall reception has been positive, with many appreciating the subtle glow and natural enhancement the Match Stix provide. The range of shades, from the more neutral Sinamon and Starstruck to the vibrant Trippin, allows for creative expression and personalization. The product’s cruelty-free status and the brand’s commitment to inclusivity further contribute to its popularity among consumers. Whether used for a subtle sheen or a more dramatic effect, the Fenty Beauty Match Stix Shimmer Skinstick has proven to be a versatile and cherished addition to makeup collections.

Item FormStick
ColorI Scream (Lustrous champagne pearl)
Finish TypeShimmery
Skin ToneAll
  • Bright pigment and long-lasting effect
  • Many shade options
  • Has a beautiful matte black finish
  • Waterproof and cruelty-free
  • Safe for sensitive eyes and contact lens wearers
  • Smooth application with fantastic coverage
  • Large pan size
  • Some shades have weak pigmentation
  • White shade can be too light for some people
  • Some shades don’t stay on well

Let us tell you, you really can’t go wrong with IS’MINE Single White Matte Eyeshadow Palette. This little powerhouse is packed with pigment, delivering intense color payoff with just one swipe. Its pressed powder formula makes application and blending a breeze, while the long-wearing formula ensures your eye makeup stays flawless all day long. But what sets this eyeshadow apart is its suitability for sensitive eyes. Say goodbye to irritation and discomfort – this product is formulated without harsh chemicals or irritants, making it perfect for even the most delicate eyes.

Whether you’re using it as a base, highlighting your inner corners, or creating bold, graphic looks, this powder eyeshadow is a versatile and high-performing product that deserves a spot in your makeup bag. With its compact size and affordable price, it’s a must-have for makeup enthusiasts and professionals alike. Get ready to unleash your creativity and make a serious statement with your eyes – the IS’MINE Single White Matte Eyeshadow Palette is here to help you do just that!

Item FormPowder
Finish TypeShimmer, Matte, Natural
  • Gluten-free and cruelty-free
  • Hydrating and long-lasting
  • Lightweight, creamy texture
  • Can be used as an eye shadow, eyeliner, or eyeshadow base for a variety of looks
  • Can crease and move
  • May not stay on properly

Charlotte Tilbury Eyes to Mesmerise Cream Eyeshadow is designed to create a mesmerizing eye makeup look in seconds. However, it has received mixed reviews from beauty enthusiasts. On one hand, some users appreciate the creamy texture, ease of blending, and ability to layer for controlled pigment intensity. The product’s longevity on the lids, weightless feel, and stunning shimmer are also praised. The range offers a variety of shades, including Norma Jean’s pale golden champagne and Marie Antoinette’s sparkling golden brown taupe, which are described as having sophisticated shimmer and good pigment even when sheered out.

However, other users have reported issues with the eyeshadows’ longevity, stating that they tend to disintegrate, melt, or flake within a few hours of application, failing to last through an entire day or even a date night. This disappointing performance, especially given the product’s price point, has led to frustration among those who expected more from the Charlotte Tilbury brand. Despite attempts to anchor the eyeshadows with powder or to apply them over a primer, some find that these methods detract from the unique colors and gleaming finish that initially attracted them to the product. This dichotomy of experiences highlights the importance of considering one’s own skin type and preferences when selecting cream eyeshadows.

Item FormCream
ColorPillow Talk (Pink)
Skin TypeAll
  • Very soft
  • No tugging on the eye
  • Very pigmented
  • Does not stay put on waterline
  • It transfers to the lower waterline and migrates to the inner corner

Pat McGrath Labs PermaGel Ultra Glide Eye Pencil is a high-end eyeliner pencil that promises a smooth application and long-lasting wear. Esteemed for its ultra-smooth gel formula, this eyeliner glides on seamlessly without skipping, providing rich, saturated colors in both matte and metallic finishes. Its waterproof nature ensures long-lasting wear, up to 8 hours, without smudging or fading, making it a reliable choice for both everyday looks and special occasions. The versatility of the product is further highlighted by its ease of use in creating various styles, from precise winged lines to smudged, smokey effects, catering to a wide range of makeup preferences.

However, the product does have its drawbacks. Some users have reported issues with the pencil requiring frequent sharpening, leading to wastage of the formula. Additionally, while the eyeliner is praised for its pigmentation and smooth application, its performance on the waterline may vary, with some experiencing fading or transfer within a few hours. Despite these concerns, the PermaGel Ultra Glide Eye Pencil remains a favorite among many for its blendability, rich color payoff, and waterproof capabilities. Its high-end price point is justified by its quality and the luxurious experience it offers, making it a worthy investment for those seeking a premium eyeliner option.

Item FormPencil
Finish TypeMatte
  • Easy to apply
  • Long-lasting
  • No pencil sharpening required
  • Some found it too watery
  • Challenging to achieve opacity
  • Not suitable for older eyes

Clinique High Impact Easy Liquid Eyeliner is a standout product for those seeking precision and durability in their eye makeup routine. Its ultrafine precision brush is designed for creating a clean line in one steady sweep, making it an excellent choice for both beginners and seasoned makeup enthusiasts. The eyeliner’s formula is highly pigmented, ensuring a deep, impactful color that enhances the eyes beautifully, whether used alone or in combination with eyeshadow. The ability to effortlessly draw sharp wings or cat eyes is particularly praised, making it a go-to for achieving dramatic looks.

Moreover, this eyeliner is ophthalmologist-tested and safe for sensitive eyes and contact lens wearers, which speaks volumes about its quality and safety standards. Its 24-hour wear formula is resistant to smudging and budging, offering peace of mind for all-day or all-night wear without the need for touch-ups. The product is also fragrance-free and allergy-tested, further ensuring its suitability for a wide range of users, including those with sensitive skin. All we can say is that the Clinique High Impact™ Easy Liquid Eyeliner combines ease of use with long-lasting, high-quality results, making it a valuable addition to any makeup collection.

Item FormPencil
Finish TypeNatural
Skin TypeNormal
  • Long-lasting, economical for daily wear
  • Does not flake, smudge, or rub off
  • Tints, fills, and sets brows
  • Not waterproof

Anastasia Beverly Hills Clear Brow Gel is an outstanding brow gel product for those seeking a polished and well-groomed eyebrow look. The lightweight, clear formula is designed to set brow color and shape, ensuring that hairs stay in place without feeling stiff or flaky. Users appreciate the gel’s long-lasting hold, which maintains the brows’ appearance throughout the day without the need for touch-ups. The specially-designed brush allows for a controlled and mess-free application, depositing just the right amount of product to achieve a fuller-looking and hydrated appearance with a polished finish. The inclusion of soothing chamomile in the formula also conditions the hair, adding to the product’s appeal.

The Clear Brow Gel’s versatility is another plus, as it can be used alone for a natural look or as a finishing topcoat over other brow products. Its clear nature means it works universally, regardless of skin tone or hair color. Customers have reported satisfaction with the gel’s performance, even on oilier skin types, and its ability to keep brows in place until cleansed off. While some may find the price point a bit high for a clear gel, the consensus among users is that the quality and effectiveness of the product justify the cost, making it a recommended choice for anyone looking to achieve perfect eyebrows that stay in place all day.

Item FormGel, Pencil
Finish TypePolished
Material FeatureNatural
  • Comes in a variety of shades suitable for different hair colors and undertones
  • Easy to use, even for beginners
  • Helps fill in sparse eyebrows
  • Mixed reviews on the formula, with some customers saying that it breaks or looks powdery

Anastasia Beverly Hills Brow Definer is a versatile, all-in-one eyebrow pencil with a unique triangular tip, designed for outlining, filling, and detailing brows with precision and ease. Available in 12 shades, this retractable pencil caters to a wide range of hair colors, ensuring a perfect match for virtually anyone. Its formula strikes a balance between wax and pigment, allowing for smooth application without skipping, and the custom-designed spoolie brush at the other end blends the product seamlessly into the brows for a natural-looking finish.

Users have praised its durability, noting that it lasts all day without smudging or fading, yet it’s easy to remove with a makeup wipe, making it a favorite among both makeup beginners and enthusiasts alike. However, some users have reported issues with the pencil’s tip breaking off, suggesting a potential area for improvement in its durability. Despite this, the overall consensus among users is overwhelmingly positive, with many highlighting its ease of use, the natural look it achieves, and the perfect color match it provides. The Brow Definer’s cruelty-free status and formulation without parabens, sulfates, or phthalates add to its appeal, making it a conscientious choice for consumers.

Item FormPencil
Finish TypeNatural
Special FeatureTemporary

  • Exclusive Flex Tower brush that adds volume and length to lashes
  • Excellent volume control
  • Lightweight texture
  • Easy removal
  • Suitable for sensitive eyes and contact lens wearers
  • The mascara does not smudge or flake easily
  • Clumpy and hard residue when wet for some customers
  • Not hypoallergenic
  • Too much product on the brush for some people

Maybelline New York Sky High Mascara is getting significant attention for its promise of delivering both length and volume to lashes. The mascara features a unique Flex Tower brush that is slim, flexible, and slightly tapered, making it adept at reaching even the smallest lashes at the corners of the eyes. This design allows for an easy application that glides through lashes without clumping, providing a defined and voluminous look. Users have praised the mascara for its affordability and the impressive results it delivers, comparing it favorably to more expensive options on the market. The formula, which includes bamboo extract and tiny fibers, is designed to create a long-lasting effect without smudging throughout the day.

Additionally, the mascara is easy to remove, requiring only warm water to dissolve the fibers, which is a significant convenience. However, the mascara is not without its drawbacks. Some users have reported that the formula can become flaky when additional layers are applied after the initial application has dried, suggesting that it may not be the best choice for those looking to build up their mascara throughout the day. Despite this, the overall consensus is that the Maybelline New York Sky High Mascara is a worthwhile purchase, especially considering its price point, and it performs exceptionally well in creating sleek, long lashes with an innovative brush design.

Item FormLiquid
Skin TypeAll, Sensitive
Skin ToneAll
  • Great color range
  • No smudging or transfer
  • Long-wearing, can last up to 16 hours
  • Can be drying
  • Splatters when pulling the wand out of the tube
  • Color may darken slightly throughout the day

Maybelline New York Superstay Matte Ink Liquid Lipstick is a popular choice for its long-lasting wear and vibrant pigment. Promising up to 16 hours of wear without smudging or transferring, it delivers on its claim, even through meals and mask-wearing. The formula is highly pigmented, offering a full-coverage, matte finish that doesn’t fade or crack over time. Its comfortable wear is attributed to the unique arrow applicator that ensures precise and easy application.

With 45 shades catering to all skin tones and preferences, users appreciate the diverse palette. Though the formula takes a moment to set and may be heavy for some, the enduring wear is considered worth the trade-off. Overall, Maybelline’s Superstay Matte Ink Liquid Lipstick is a top contender for those seeking a reliable, bold matte lip color that can last throughout the day and night.

Item FormLiquid
Color15 Lover
Finish TypeMatte
Skin ToneAll
  • Very creamy and hydrating
  • Super comfortable
  • Easy to create clean lines on the lip’s edge
  • Pigmented and doesn’t feather, probably doesn’t need a lip liner at all
  • Feels very lightweight and wasn’t heavy or drying
  • Luxurious packaging
  • Can’t apply with the lipstick fully out to preserve the product quality
  • Expensive

Armani Beauty’s Lip Power Longwear Satin Lipstick combines the comfort of a balm with the vivid color payoff of a traditional lipstick, offering a luxurious and high-performance product. Its unique, drop-shaped bullet design ensures precise application, while the range of shades caters to various moods and occasions. The lipstick’s formula includes protective oils for hydration and a luminous satin finish that lasts throughout the day. Users appreciate its creamy texture, comfortable wear, and ability to keep lips hydrated for up to 8 hours. The absence of fragrance is a bonus for those sensitive to scents. While it may not be completely transfer-proof, its staying power is impressive.

The color range of the Lip Power line is extensive, offering everything from neutral beige pinks to bold cherry reds and cool pinks, ensuring there is a shade for every preference and skin tone. The formula’s ability to maintain moisture and provide decent wear time without compromising on the quality of pigmentation is commendable. The shades 106, 202, and 205 stand out as favorites, highlighting the versatility and appeal of the collection. Overall, the Lip Power Longwear Satin Lipstick is celebrated for its luxurious feel, exceptional color payoff, and lasting hydration, making it a worthy investment for those seeking quality and performance in their lip color.

Item FormStick
Color502 Desire
Finish TypeSatin
Skin TypeAll
  • Oiliness and shine
  • Hydrating formula
  • Perfect red color option
  • Can be worn lightly for a subtle look
  • Sticky texture
  • Inconsistent color payoff
  • Some customers prefer Bobbi Brown’s original gloss for color selection and feel

Bobbi Brown Crushed Oil-Infused Gloss is a product that seems to have struck a chord with those looking for a hydrating and non-irritating lip gloss. Users with sensitive lips have found it to be comfortable and comparable to high-end lip treatments, offering a very hydrating experience without any stickiness. Infused with a mix of botanical oils, including coffee seed, kukui nut, avocado, and jojoba oils, it aims to moisturize and soften the lips, making it more than just a cosmetic product. The inclusion of hyaluronic acid and vitamins C and E adds to its hydrating properties, offering a weightless texture that feels like a treatment rather than a traditional gloss.

Customers have praised the product for its hydrating effect, lack of stickiness, and the perfect pop of color it provides. The gloss is available in a range of 12 sheer shades, catering to a variety of skin tones and preferences. From the feedback, it’s clear that the Crushed Oil-Infused Gloss has found its place among those who seek a lip product that combines the shine of a gloss with the nourishing benefits of a lip balm. Its ability to stay in place without irritating ingredients makes it a go-to choice for everyday wear, offering a subtle enhancement to one’s natural lip color while ensuring comfort and hydration.

Item FormLiquid
ColorNew Romantic
Finish TypeSheer
Skin TypeAll
  • Provides a nice pink tint to the lips
  • Keeps lips moisturized
  • Great consistency
  • Color is great
  • Some users experienced dryness and allergic reactions

Dior Addict Lip Glow Oil is a luxurious lip treatment that combines the glossy shine of a lip gloss with the nourishing benefits of a lip oil, making it a standout product in the beauty market. Infused with cherry oil, known for its hydrating and protective properties, this lip oil offers a non-sticky, comfortable wear that instantly revitalizes and softens the lips. Available in a range of sheer hues, it provides a subtle tint that enhances the natural color of your lips, leaving them looking plump and radiant. The formula’s ability to adapt to the unique moisture level of each person’s lips ensures a custom color payoff, making it a versatile choice for a wide range of skin tones.

Despite its higher price point, the Dior Addict Lip Glow Oil justifies its cost through its dual-action formula that not only beautifies but also treats the lips with essential nutrients. Users have praised its long-lasting hydration and the luxurious experience it offers, from the application with its oversized doe-foot applicator to the subtle, minty-vanilla scent that elevates the product’s appeal. While some may find the price a bit steep, the quality of the ingredients, the elegant packaging, and the product’s effectiveness in delivering a healthy, glossy look make it a worthwhile investment for those looking to pamper their lips with a touch of luxury.

Item FormOil
Color012 Rosewood
Finish TypeGlossy
Skin TypeAll
  • Makes lips feel soft, smooth and moisturized
  • Pleasant scent
  • Non-sticky formula
  • Provides a natural tint
  • Comfortable to wear
  • Cute packaging
  • The color may not be special

Summer Fridays Lip Butter Balm has garnered attention for its hydrating and soothing properties, making it a standout product in the realm of lip care. This 100% vegan lip mask, available in a variety of shades including the untinted Vanilla and tinted options like Vanilla Beige and Poppy, promises instant moisture and shine whether used on the go or as an overnight mask. Its formula, enriched with Shea and Murumuru Seed Butters, naturally moisturizes and conditions parched lips, while a unique blend of vegan waxes ensures a glossy finish without any tackiness. The addition of natural vanilla flavor offers a sweet, subtle scent, enhancing the application experience.

Despite its many accolades, including awards from Allure, Harper’s Bazaar, and SELF’s Health Beauty for Best Lip Balm, user feedback reveals a spectrum of opinions. Some users praise its moisturizing effect and the sheer tint it provides, while others critique its longevity, noting the need for frequent reapplication. The product’s price point has also sparked discussion, with some questioning its value compared to more affordable alternatives. Nonetheless, the Lip Butter Balm’s vegan, cruelty-free formulation and sustainable packaging appeal to those prioritizing ethical and environmental considerations in their beauty purchases.

Item FormLiquid
Finish TypeNatural
Skin TypeDry
  • High-performance
  • Vegan product
  • Works well with stick foundation
  • Doesn’t create waste
  • Compatible with various types of foundation

Lune+Aster Foundation Brush is a high-performance tool designed to cater to the needs of a flawless foundation application. Its vegan bristles are tailored for use with liquid, stick, or powder foundations, ensuring that users can achieve an even and naturally flawless skin appearance. The brush’s design features angled bristles and a short, ergonomic handle, which not only facilitates precise application and blending over the entire face but also allows for detailed work in smaller contours such as around the nose and under the eyes.

Users have praised the brush for its perfect size and its ability to bounce back to life after cleaning, highlighting its durability and reliability. The brush’s vegan bristles are a key selling point, offering an ethical alternative to traditional animal hair brushes without compromising on performance. The angled bristles are particularly noted for their contouring capabilities, making it an excellent choice for shaping and defining the face. While the brush is on the pricier side, the quality and versatility it offers justify the investment for many users, as it can handle different types of foundation and is easy to clean.

Item FormStick
Skin TypeAll
  • Produces flawless makeup application
  • Gives a seamless non-cakey application
  • Presses foundation into the skin rather than “painting” it on
  • Also seamlessly blends in liquid foundations
  • Can make fuller coverage foundations more natural
  • Can be used for many purposes (foundation, concealer, cream blush/bronzer/highlighter)
  • Have different limited-edition colors
  • Long lifespan
  • Expensive compared to other makeup sponges
  • Needs replaced more often than a brush
  • Sucks up a lot of product (like a lot)
  • It can pick up product that you’ve already laid down causing it to look slightly patchy in certain areas sometimes
  • Not the most durable when it comes to washing
  • Difficult to make completely clean
  • Reduces coverage for foundation
  • Takes longer than brush to apply and blend foundation

Beautyblender Original has earned its reputation as a game-changer in the makeup application process, thanks to its unique design and functionality. This aqua-activated™ sponge is made from a special material that minimizes product absorption, ensuring that makeup adheres to the skin rather than being absorbed by the sponge. Its teardrop shape allows for precise application around difficult areas like the eyes and nose. The Beautyblender Original is versatile, suitable for use with various makeup products such as foundation, cream blushes, bronzers, highlighters, and powders. Its ability to deliver a flawless blend has earned it a spot in the Allure Best of Beauty Hall of Fame, with over 15 awards to its name.

However, the Beautyblender Original is not without its drawbacks. Regular cleaning is necessary to maintain hygiene and performance, which some users may find inconvenient. The sponge’s dye may shed during the first few washes, but this does not affect its performance on the skin. The $20 price point may be a consideration for those accustomed to more affordable makeup tools, but the durability and longevity of the Beautyblender, when cared for properly, may offer value over time, potentially outweighing the initial investment. Overall, the Beautyblender Original stands out for its innovative design and effectiveness in achieving a seamless makeup application, making it a beloved tool among makeup users seeking a professional-grade finish.

Item FormSponge
ColorOriginal Pink
Finish TypeSmooth, Natural
Skin TypeOily, Dry, Normal
  • The palette offers a diverse range of colors
  • The instructions on optimizing use make it easy to wear the eyeshadows wet or dry
  • Features an adequate brush for application
  • Great mirror size
  • The eyeshadows tend to have fallout and fade easily

Anastasia Beverly Hills Soft Glam Eyeshadow Palette is a testament to the brand’s commitment to high-quality, versatile makeup products. With 14 shades ranging from warm and cool mattes to glamorous shimmers, this palette is designed to cater to a wide array of skin tones and makeup preferences, making it a staple for both everyday and night-time looks. The palette’s high-impact, long-wearing pigments ensure that each application delivers rich color payoff, while the variety of finishes allows for endless creativity in makeup looks. The inclusion of a large mirror and a double-ended brush enhances the user experience, making it convenient for on-the-go applications. Despite its higher price point at $45, the palette’s blendability, color range, and overall quality justify the investment for those seeking a reliable and versatile eyeshadow palette.

Users have praised the Soft Glam Palette for its soft, blendable textures and the longevity of its wear, even on oily eyelids, without the need for a primer. The palette’s ability to create both subtle day looks and more dramatic evening looks with the same set of shades speaks to its versatility. The formula’s buildable intensity allows for both a natural finish and more dramatic, pigmented looks, catering to a wide range of makeup enthusiasts from beginners to professionals. While some may find the formula a bit powdery, the overall consensus is that the Anastasia Beverly Hills Soft Glam Eyeshadow Palette stands out for its exceptional blendability, rich pigmentation, and the thoughtful curation of shades that work beautifully across different skin tones.

Item FormPowder
ColorSoft Glam
Finish TypeGlossy
  • Handy and portable
  • Soft and easy to blend powders
  • Easy to use for anyone
  • Consistent color pay off
  • Beautiful and sturdy packaging
  • Very expensive
  • Limited edition, so it’s hard to get hold of as it sold out quickly
  • Pans are a little small

Hourglass Ambient Lighting Edit – Unlocked collection for 2023 has once again captured the attention of beauty enthusiasts with its limited-edition palettes. The 2023 edition offers three limited-edition palettes, each with a unique combination of new and bestselling shades, priced at $90 each. The standout palette, Ambient Lighting Edit Unlocked – Snake, features almost all new shades and exudes a warm vibe reminiscent of the Holiday 2022 Tiger Palette, but with more pink tones, making it the most unique among the three. The powders are formulated with Photoluminescent Technology, which captures and diffuses light to refine the skin’s appearance, and the packaging is consciously crafted from 100% tin, aligning with Hourglass’s mission to reduce the use of virgin plastic.

The palettes are not only aesthetically pleasing but also support a noble cause, with 5% of profits from the Unlocked Collection going to the Nonhuman Rights Project. The versatility of the Leopard Palette makes it an excellent choice for those new to Hourglass or makeup in general, offering a good mix of shades that complement almost any lip color. However, the value proposition of the palettes has been questioned, as the total value of the included powders does not seem to justify the higher price point. Despite this, the palettes’ convenience for travel and the ability to create a complete look with a single compact may make them a worthwhile investment for many.

Item FormPowder
ColorSnake Palette
Finish TypeNatural, Matte, Glossy, Luminous, Sheer
Skin TypeAll
Skin ToneAll





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